What is the best way to communicate your proposition? As technology is shrinking and design limitations are diminishing, developing a sustainable, wearable, or fashionable technology is getting less complicated. Smart prototyping and the ability to scale up is necessary, but the empowerment of innovation through effective and strategic thinking is often lacking when it comes to communicating your proposition. How do you articulate your idea? Can you afford not getting out of the building? In a democratising environment, great ideas won't sell itself.
Mano ten Napel
, United Kingdom